These sustainable shoes made from plastic bottles, t-shirts, and post-industrial scraps are designed to move Gen MZ consumers from the gym to the streets in a stylish and innovative design. Using advanced technologies and Nike’s lowest environmental impact, Space Hippie weaves the past into a more sustainable future.

Social

“Earn Your Wings”

Inspired by astronautical or flight wings, consumers have the opportunity to earn their Space Hippie wings. The Green Odyssey begins by purchasing a pair of Space Hippie shoes and continues in the Nike app through a point tracking system.

Snapchat Filters

Users can try on a virtual pair of Space Hippie shoes and share the look with their friends.

Virtual Reality Event

Top "Earn Your Wings" point holders will put their skills to the test in a VR Earth Day experience. They will meet with athletes and celebrities that share our green mission and enter a reality far from the comforts of Earth.

Art Installation

Following the momentum of the Earth Day event, Nike will create a digital art exhibition to feature sustainable artists and better reflect their green values. As viewers explore, they are encouraged to share this step in their Green Odyssey on social media.

Astronaut Scavenger Hunt

Graffitied astronaut figures will be scattered throughout select, target cities with a QR code attached, leading viewers to a page on the Space Hippie website. The hunt will lead viewers on a path to a Space Hippie pop-up store.

Augmented Reality Murals

Artists will create space themed murals that feature hyper-stylized versions of the shoes. People can use Nike app to watch the mural come to life through augmented reality.

Space Saver Discount

Consumers are encouraged to trade in old Space Hippies or other Nike shoes to receive a discount on a future pair of Space Hippies.

Metaverse: Fortnite Skins

Nike will create Fortnite skins that include outfits and accessories embodying the Space Hippie brand.